Episode 24: Shari Graydon on expertise

Expertise, visibility and women in the media

Here are some of the topics we explore with Shari Graydon in this episode: Why and when are you the best person to speak on a particular subject? Can you add value? Are you comfortable calling yourself an expert? Mind mapping your way to being comfortable. We dive deep into the reality of women’s voices in the mediatic space; How the instinctive pushback on visibility appears even in those of us whose work it is to be visible; and some simple things you can do to give yourself space before saying no when asked your expert opinion.

If any of these resonate with you, listen to this incredibly important interview of a woman who advocates for other women. She works motivating, training and amplifying women when they speak up in the media through the organization she founded – Informed Opinions.

The Gender Gap tracker on Informed Opinion’s website, “measures the ratio of female to male sources quoted in online news coverage across some of Canada’s most influential national news media”

Shari Graydon is the woman behind Informed Opinions, an organization whose incredibly important vision is to “ensure the perspectives and priorities of women in all their diversity are equitably reflected in the news media and integrated into Canadian society.”

To learn more about Shari’s work and Informed Opinions visit:

Here are a few other relevant blog posts:

A lot of love went into this episode

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