When you decide you want more professional options for yourself, I hope you quickly come to the conclusion that increasing your visibility is a good place to start. I hope you ask yourself: who needs to know I exist and how can I make sure that they do? If you work in the corporate world, LinkedIn is the place you want to be. But, the one thing I hear the most often from my clients or women who approach me to work with me is that they are afraid of being on LinkedIn because “it is a professional site”
And yet, it is a platform that has so much opportunity for professional growth and visibility. It has done so much for me and my business!
Of course there are other places to be visible: internal meetings, strategic very visible projects, board seats, public speaking, important committees. The list goes on, but ultimately you will get the biggest bang for your buck on LinkedIn.
Out of 675 million users every month, less than 2% create content on it on a weekly basis. The opportunity for you to position yourself as the go-to person in your field is huge.
Today the main objective is to shine a light on this fear of the LinkedIn Boogeyman and understand how it is showing up for us. We are also going to talk about why it is important to move past it and I will offer 5 ways to help you do that.
Here is the video I mention in the episode to help you build a gorgeous LinkedIn banner